Saturday, July 31, 2010

Make Personalized Business Cards Work for You

Personalized business cards are a great way to add a personal touch to your marketing efforts. If you are looking to make a great first impression, you make way to look into buying personalized business cards for your next meeting or trade show. Personalized business cards can simply have a blank to put the prospects name in or be taylored to the event in which you are passing them out. Personalized business cards stand out as being special because they are just that; special.

The more times you have the chance to get on a personal level with your prospective clients, the better chance you have of closing a deal. If a prospective client is trying to decide between your company and a competitor, personalized business cards may be just what you need to seal the deal. Marketing is a serious game and one you need to play as best you can to be on top.

Personalized business cards can be created in a couple of different ways. First off, you can speak with your regular printer about providing you with these cards. They will be able to custom order the print that you need, as well as add anything else that you may need. This can be slightly more expensive than ordering regular cards because you will probably not be ordering as many as usual, in order to get the quantity discount. Also try Vistaprints online.

Often, the best way to produce personalized business cards is to do so yourself. You can purchase a business card maker software at any electronics or computer store. The advantage of producing the cards yourself is the ability to customize them for every possible situation. If, for instance, you are going to a trade show, you can personalize the cards to say something to the effect of "Welcome to Booth #..." If you are just going to a national sales meeting with people in your company, your card can read something more standard. Don't discount the dramatic effect of personalized business cards.

Personalized business cards can be a great way to set yourself apart from the competition. Be sure to look into the different options before choosing one. You may find out that you can save a lot of time and money by producing the cards yourself. If you are looking to be different and draw attention to your company, look into purchasing personalized business cards. Get that competitive edge and use it.

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About the Author
Keith Londrie II is a well known author. Also see the other site at for a wealth of information.

Design your business cards

Are you still struggling to come up with a great design for your business cards? Unless you have graphic design experience, you should really let a professional do this! However, you don't need to pay costly fees for their services anymore. Find a professionally designed template on and you can easily customize it for your business.

Tuesday, July 27, 2010

Will your business card end up in the trash?

When you hand out your business card, you want it to be saved by your potential client and not thrown in the trash, right? Here are some tips to prevent your card from ending up in the waste paper bin:

- Use a standard size 3.5 inch x 2 inch business card: In some industries unique cards are preferred to stand out from the crowd. But the majority of people should use a card that will fit easily in a wallet or business card holder and will not get lost due to its size and shape.
- The higher quality the harder it is to throw it away: It’s hard for most people to trash an object with some perceived value. If you have a professional looking card on good stock paper, it will give off a sense of being of value and it will be harder for a person to dispose of. If you hand out a card that is bent, torn, stained or cheap looking, it looks like trash already.
- Readability: Not everyone can read an 8 point font. Although it may look modern or cool to use really small text, most people suffer from some kind of vision problems and if the text is too small on your card a person just may be physically unable to read it.

I hope you remember some of these tips when you design your business cards!

Sunday, July 25, 2010

I have been working hard

I have been working all weekend on a new website. I've been thinking about the idea for a few weeks now and have finally decided to do something about it. This blogger site and other social media outlets have gotten me more interested in web design again. I have used the Internet regularly since 1996 and I have had several websites in the past, but haven't done any serious website making in almost 10 years due to "real life", job, etc. I even took a website class at a local art center about 3 years ago with the intent to get back into it, but alas at the time other things came up.

A lot has changed since the hey-day of the Internet. The site is coming along nicely, I still have to work on adding content and getting everything just right. But I am very pleased so far.