Thursday, October 14, 2010

Drive: The Surprising Truth About What Motivates Us

Just read the book Drive: The Surprising Truth About What Motivates Us. It was a good book if you are a manager or own a business and are trying to figure out how to motivate your employees and improve your business performance. It sited several interesting studies and some demotivating statistics about how offering monetary rewards can actually decrease productivity.

The book had a bit too much theory and even after finishing it, I understood the problem, but didn't comprehend what was to be done to solve the problem. It seemed like some of the ideas would work for highly skilled jobs, but not for industries with lower level work where I think most managers would admit to having most of the issues with how to motive their employees. One example of this was the call center for offers 1 week training and then $2000 to anyone who doesn't want the job after their training is complete. Well, my co-worker and I both agreed we would take the $2000 and run. But according to the book, they have one of the highest rated customer satisfaction call centers and almost no turn-over. Regardless it was an interesting read.

Saturday, October 2, 2010

Tips For Getting the Best Business Card Printing

Your business card is one of the most important promotional tools for your business. It truly has the potential of making or breaking the business. It gives customers and potential customers a way of remembering you and your company so they will buy from you in the future. You can give them out to friends and family members, people you meet during outings, or even include them in customer purchases. It should be tasteful and memorable.
There are a few tips that are important to remember for business card printing that will ensure you come out with the best business cards possible.

Make the cards impactful. Without being annoying, they should stand out so people remember them. Black and white or other plain cards don't usually stand out and you can lose business this way. You want potential customers to see your cards and feel inclined to buy from you. The cards should leave a lasting impression on anyone who sees them.
You should always include the logo of your business on the card. Every business should have some sort of a logo. Even if that only includes a certain color or your company name, this represents your company and you should stick with it for the long-term. You should have decided on the logo of your company right from the get go but it is never too late. It should be something unique and something that relates to the type of business you own.
When printing your cards, always get the highest quality cards and ink. You may be paying a bit more initially but it will be more than worth it in the end. Matte paper usually works best although glossy with certain colors works best to make them brighter and clearer. Don't forget to choose the quality you want in the preset settings.

If you choose to have a background on your cards when printing, decide if you prefer a border around the edge or not. You want to ensure the entire image is balanced and that there are no gaps. Even the tiniest free spaces on your cards can make them look cheap and tacky.

These are tips that are important to remember when creating and printing business cards. Always go to a professional printing service especially if you have little to no experience in this area. To save yourself time, forget about money and remember the benefits. You want to make sure you get it done right the first time around. Once you have business cards you can seriously start with the promotion and advertising of your business.
If you are looking for quality online printing, be sure to visit the Printing Press. You'll be able to order leaflet printing and cheap flyers right from your browser.